One effective way to do this is by setting up a video call with affiliates as soon as they join or are recruited. This can be a great opportunity to get to know the affiliate, discuss their goals and expectations, and provide them with any necessary information or support they may need. According to affiliate marketing expert Evan Weber, setting up these video calls is essential for building a strong and productive partnership.
As an affiliate manager, it's important to be proactive in reaching out to affiliates and fostering a strong bond with them. This could involve offering support through a dedicated affiliate manager or a support team, providing access to resources such as marketing materials and product information, and encouraging communication to ensure affiliates have the support they need.
Clear communication and setting clear goals and expectations can also help set the stage for a successful partnership. By monitoring and tracking affiliates' progress, you can offer feedback and support as needed to keep them motivated and on track.
1. Set up a welcome video call: As soon as a new affiliate or publisher joins your program, reach out to them with a video call to discuss the partnership and how it will unfold. This can be a great opportunity to get to know them and provide them with any necessary information or support they may need.
2. Provide traffic management: Send affiliates and publishers their referral links and marketing materials (such as banners and emails) to help them promote your products or services. Consider offering guidance on how to effectively promote your products and drive traffic to your site.
3. Write editorial articles for them: Consider writing editorial articles or blog posts that affiliates and publishers can use to promote your products or services. This can help them generate content for their own websites and social media platforms, and can also help improve their search engine
4. Provide keyword research: Help affiliates and publishers identify keywords and phrases that can help drive traffic to their websites and increase sales. This can involve conducting keyword research and providing them with a list of target keywords to use in their content.
5. Send them products to review: Consider sending affiliates and publishers products to review and share with their followers. This can be a great way to get more exposure for your products and can also help affiliates and publishers generate content for their own platforms.
6. Pay a sign-on bonus: Consider offering affiliates and publishers a sign-on bonus as an incentive to join your program. This could be a fixed amount or a percentage of their first sale.
7. Pay a first sale bonus: Consider offering affiliates and publishers a bonus for their first sale. This can be a great way to motivate them to start promoting your products or services right away.
8. Offer ongoing support: Provide affiliates and publishers with ongoing support to help them succeed in your program. This could involve offering a dedicated affiliate manager or support team, providing access to marketing materials and resources, and answering questions and providing guidance as needed.
9. Monitor and track progress: Keep track of affiliates' and publishers' progress and offer feedback and support as needed. This can help ensure that they are on track and motivated to continue promoting your products or services.
10. Encourage communication: Encourage affiliates and publishers to stay in touch and ask questions as they get started. This can help ensure that they have the support they need and can quickly resolve any issues or concerns.
In conclusion, activating new affiliates and publishers for your affiliate program is an important step in building a successful partnership and growing your business. By following the tips outlined above, you can quickly activate new affiliates and publishers and set them up for success.
However, finding and recruiting new affiliates and publishers can be a time-consuming task. If you're looking to expand your affiliate program and bring on more super affiliates and relevant publishers, consider signing up for a free trial of Publisher Finder's affiliate finding software. This powerful tool can help you find and recruit high-quality affiliates and publishers, saving you time and effort while helping you grow your business.
Overall, by being proactive and providing ongoing support, you can quickly activate new affiliates and publishers and build a strong and productive partnership.