Affiliate marketing has become an essential component of any successful online marketing strategy seeking to scale up and expand brand awareness and quality traffic. The global internet audience has grown steadily and now encompasses a worldwide base of broadband internet users, and an uptick in web publishers who want to participate in affiliate programs.
As online businesses and technology continue to evolve, a symbiotic integration between the two industries has emerged. Covid-19 proved to be the surprise accelerant of e-commerce growth as the demand for online sales of everything from toilet paper to clothing, to groceries and bedding exploded over the past two years.
With more shoppers relying on the internet for their purchases, affiliate web publishers and influencers have become the popstars of e-commerce. Enticing blog posts, pictures and product demos are now the mainstay for many online shoppers who enjoy viewing posts from their favorite social media personalities, and hearing the latest product recommendations and critiques. There is no doubt that web publishers and influencers have profoundly impacted online buying trends. And there is no indication that this trend will slow down anytime soon. In fact, online shopping has garnered a whole new wave of enthusiasts as older, less tech-savvy consumers decided to jump on the e-shopping bandwagon during the pandemic. This demographic was largely hesitant about shopping online before the pandemic but, out of necessity, they dug in and learned how to navigate the internet marketplace rather than risk any confrontations with the dreaded virus at their former brick and mortar haunts. After two years of practice, seniors have discovered the ease and convenience of shopping from the comfort of their own home. For those with health and mobility challenges, online shopping has become a game-changer.
Digital media advertising has entered a new era and the sky appears to be the limit. The increased demand for e-commerce and a better online shopping experience for consumers of every age has pushed affiliate marketing into a very favorable position across all niche markets. Partnering with websites or influencers to maximize affiliate marketing campaigns has created new and exciting avenues for advertisers that can result in more affiliate-generated traffic and steady online sales. For affiliate managers looking to provide impressive ROI for their clients, recruiting quality web publishers and influencers to join their affiliate programs is the proverbial key to success.
The experienced team at PublisherFinders.com has over 15 years of expertise in digital and affiliate marketing and has everything you need to recruit targeted affiliates and web publishers who will produce engaging content for your company. If your are new to affiliate marketing and want to start up a new program, or if you have an existing program and want to expand your marketing campaigns and revenue, PublisherFinders has an innovative marketing tool that will quickly connect you with some of the highest quality publishers, affiliates, bloggers, and influencers in the industry. Contact us today to tap into the leading source of web publishers and influencers! To get 14 days of FREE access, sign up now. (No credit card required).