A publisher, an affiliate marketer, an influencer, and a content creator can all be titles attributed to one person. You may have heard the parable about the three blind men and the elephant. If you haven’t, it’s about a group of blind men who had never before come across an elephant. They tried to imagine what the elephant was by touching it. One of the men touched its leg and claimed, “It feels like a tree trunk!” The next man touched the trunk of the giant placoderm and said, “It feels like a rope!” The third blind man touched the tail and shouted, “It feels like a snake!” Each of the three blind men described the elephant differently, until a wise man (there’s always a wise man) explained to them that they were all in fact correct. “You simply touched a different part of an elephant!” he explained.
Similarly, social media publishers and influencers are basically touching - or interacting with the same animal (aka social media) but in varying ways. Quality publishers are skilled at distributing relevant and interesting content across popular social media platforms. They create unique videos, product demos, and reviews that can catapult a product, and generate massive traffic and sales for a company. For the affiliate partner, that can translate into lucrative sales-based commissions or incentives for themselves. It’s a win/win partnership for both the company and the affiliate.
A social media influencer can reach out to their vast audience, engage with them, and promote your brand to them. An influencer can create intriguing content for their many followers and also advertise your products to them, and familiarize them with your brand. When an affiliate engages with their social media followers and subscribers as a publisher, an affiliate, an influencer, or a content creator, they can often generate significant brand recognition for the companies they affiliate with.
We now know what and whom we are searching for when it comes to affiliate partnerships. So, how do you go about finding quality partners to collaborate with? One way is to find an ally - a resource tool that already has the industry experience built into it, and the digital savvy to point your ad campaign in a profitable direction by finding the elephant in the room. Publisher Finders.com does it all for you. The team of developers at PublisherFinders.com has been active in the social media space for over two decades. They know the ins and outs of the affiliate marketing industry. They have also managed numerous affiliate programs themselves and have years of experience recruiting affiliate web publishers and content creators. They’ve developed comprehensive search strategies utilizing cutting-edge technology, and they’ve helped affiliate managers launch successful ad campaigns by connecting quality publishers with companies looking to scale up.
In addition to finding the right partners for your program, you need an overarching plan. There are many things to consider when you are trying to find and recruit skillful publishers for your program. The opportunity calls for a good map route and compass based upon up-to-date knowledge of the affiliate marketing industry. With PublisherFinders.com, finding quality affiliate influencers has never been so easy.
First, you will need to be able to identify and connect with quality publishers, influencers, and creative content creators that fit with your company or client. Do you know their track record? Do they have the skills and the online audience to get the job done? PublisherFinders.com can take all the guesswork out of finding the right publishers for your brand, and put you on the fast track to achieving your goals and boosting your brand recognition, leads, sales, and revenue!
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