If you’re scaling your affiliate program, the time is right to recruit more web publishers. Recruiting affiliates, influencers, and other content creators to promote your brand or business to their followers is a proven way to boost your brand’s recognition, build customer loyalty, and make the most of your marketing budget. Influencers, affiliates, and other content creators are perfect for anyone who wants to:
· Sell more products
· Reach new customers
· Promote special offers
· Run contests and giveaways
· Show off product demonstrations
and much more. Utilizing publishers for your advertising campaigns is a way to get your brand noticed and get your ad content shared across social media. That means that your products, offers, and brand itself will be seen and shared by the people who will be most interested.
But it starts with recruitment. To reap the many rewards of affiliate marketing and influencer marketing, you’ve first got to get publishers working for you. There are a lot of affiliates and content creators working for brands, reaching all types of audiences. Advertising on content creators’ platforms can help raise sales, subscriptions, and the traffic that’s driven back to your website. Before you can get your affiliates and other publishers promoting, you can:
Look at Your Site
Ideally, the publishers in your program will be sending traffic back to your site. And once they’re back there, you’ll want those site visitors to take some kind of action: make a purchase, subscribe, sign up, leave some information – to do what’s known as a conversion. Now’s the perfect time to take a good look at your affiliate landing page – and the rest of your website – and make sure that it’s conversion-friendly. Customers generally don’t like to jump through a lot of hoops, so keeping things simple is a good idea. Make it easy for affiliate-driven visitors to find what they’re there to find and do what they need to do.
Consider Your Customers
If you already have a customer base, do a quick analysis of who they are. Identifying common denominators among the people who already love your brand can help you determine which target demographics you should be advertising to and which types of affiliates you should be working with in order to do so.
Go Where the Publishers Are
Now it’s time to start finding more publishers. Influencers, affiliates, bloggers, and other publishers can kickstart advertising efforts and reach customers in a way that feels personal and organic. But you’ve got to find those publishers first.
That’s what the Publisher Finders tool is here for. We’ve made it easy to browse for affiliates, influencers, and other publishers across a wide array of industries and niches. When you find the content creators you want to recruit, you’ll be able to reach out to them via email, keep the line of communication open, and drastically cut down the time-consuming process of searching for the right affiliates. We have one of the largest databases of active publishers available, and we’re giving you access to it. See our current membership rates or sign up for a FREE 14-day trial now. Start recruiting more relevant affiliates and quality influencers in record time with the Publisher Finders tool.