If you are looking to increase your sales—whether it be clothing, food, home decor, and more—one of the best ways to reach new customers and grow your business is to recruit new affiliates. Affiliates are other companies or people that you compensate to promote your products online. Affiliate marketing is another branch of advertising that can yield impressive traffic and ROI. In today’s digital era, affiliates have grown in popularity and can benefit your company by generating leads and increasing brand awareness and sales.
Nowadays, people often look to the bloggers and social media influencers they follow online to give them trusted recommendations for products they may be interested in purchasing. This means that recruiting these bloggers and influencers to promote your products online to their audience can be an excellent way to reach new leads and customers. Follow the tips below to learn how to recruit new affiliates.
1. Research Your Primary Customers
The first step you will want to take is to research and learn more about the demographics of your target audience. By doing so, you will gain better insight into the type of customers you tend to attract, including what your targeted age range will be, what other products your customers typically purchase, and where they tend to spend the most time on the internet. This will help you determine what types of affiliates they frequent and trust, and who you should be reaching out to recruit as affiliates.
2. Look At Your Competitors
Determine what competitor businesses are often doing well in your market and look to see what their marketing campaigns look like. Then, figure out what affiliates they work with to see how they are bringing in customers. This can help give you inspiration for how you can improve your own marketing strategies.
3. Reach Out to Influencers/Affiliates
Once you have a better idea of who your customers typically get their recommendations from, you will want to begin reaching out to the affiliates, pubs, and influencers themselves to see if you can recruit them to your team and have them promote your product or services. Your incentives should include options such as giving them coupon codes they can share online with their audience that will allow the influencer to earn commissions for customer purchases, or monetary incentives for the number of customers they can get to engage with your company. This can include customer surveys or email sign-ups to receive a company newsletter or other promotions.
4. Work With an Affiliate Manager
If you have done your preliminary research and are struggling to get results or find the process itself too time-consuming or stressful, you may want to lean on professionals for support. Many companies hire an affiliate manager to handle their affiliate program and web publishers. An affiliate manager is someone who will take care of the research for you. They will take a look at your customer base and get to work finding and recruiting new affiliates who are already online interacting and influencing your target market.
Over the past 15 years, PublisherFinders has been working to curate an extensive database of affiliate marketers for each industry market. We’ve essentially done all the legwork for you! We’ve identified a quality source of web publishers, content creators, affiliate marketers, and influencers that participate in affiliate programs that you can invite to join your affiliate team.
At PublisherFinders, The leading source of affiliate marketers, publishers and influencers, we continuously update our web publisher database to ensure the information we provide is current and accurate. Get 14 days of free access when you sign up today, and start recruiting new affiliates, web publishers and influencers to promote your brand online!